- MaximBet has launched its sports betting services in Indiana.
- The Indiana launch is the first time that MaximBet will be using Kambi’s technology since the two partnered earlier this year.
- MaximBet is a partnership between the Carousel Group and Maxim Entertainment.
MaximBet is now live in Indiana after announcing last week that it has launched its sports betting operations in the Hoosier State.
The timing isn’t surprising, as October is a heavy sports betting month with College Football and the NFL regular seasons in full swing and with MLB’s postseason coming soon. The NBA’s 2022-23 season will also open later this month.
Indiana represents the second live market for MaximBet which has gained entry to multiple states because of a 10-year partnership with Caesars Entertainment that enables the brand to expand rapidly across the U.S. market. After Indiana, the company is looking to launch in Iowa, New Jersey, Pennsylvania, Ohio, and Ontario.
Said MaximBet Founder and CEO Daniel Graetzer:
First Launch With Kambi Technology
Welcome to the Kambi partner network, MaximBet!
Kambi is excited to announce a multi-year partnership with MaximBet, which will leverage our best-in-class sports betting technology across North America.
Read the full release here: https://t.co/vygM43MTO1#weknowwhatittakes pic.twitter.com/DXzLBUuhLU
— Kambi (@KambiSports) January 24, 2022
MaximBet’s Indiana launch marks the first time that it will be featuring its new, expansive sports betting platform and user experience technology which it acquired after partnering with the Kambi Group at the start of the current year.
Through its partnership with the Kambi Group, MaximBet can leverage the latter’s top-of-the-line betting solutions as well as its expertise in compliance, risk management, and sports integrity. The newly-improved sportsbook will have new features such as micro betting, thousands of betting markets, Bet Builder, and Kambi’s famous parlay product called Teaser+.
To promote its debut in the Hoosier State, MaxmBet is offering a first-time deposit match of up to $250, as well as “Super Freaky Odds Boosts” daily for its player. The company said it will also be giving away tickets to Maxim parties, exclusive events, and also brand merchandise giveaways. Details of this will be announced soon.
About MaximBet
MaximBet is a product of the partnership between the Carousel Group and Maxim Entertainment. The Carousel Group is the parent company of SportsBetting.com, MaximBet’s predecessor. Meanwhile, Maxim Entertainment is the publisher of Maxim magazine which has more than 25 million digital visitors per month and has a global circulation of nine million. It is also available on six continents across 75 different countries.
With Carousel’s sportsbook experience and Maxim’s global reach, the partners created a new sports betting player in 2018, with the goal of giving bettors a “new way to play” as per its website’s catchphrase.
One day before the start of the 2021 NFL season, MaximBet made its debut by launching as the 25th mobile sportsbook to operate in Colorado. To solidify its place in the Boulder State sports betting market, MaximBet struck a historic partnership with MLB player Charlie Blackmon last April, making the Colorado Rockies’ outfielder the first active Major League player to strike a deal to endorse a sportsbook.
In a new partnership with @MaximBetUSA, Charlie Blackmon becomes MLB’s first-ever active player to sign an endorsement deal with a sports betting brand.
The 4x All-Star also becomes MaximBet’s first active pro athlete ambassador from the four major U.S. sports leagues. pic.twitter.com/OwuTu29564
— Boardroom (@boardroom) April 20, 2022
A month after Blackmon joined as an endorser, pop culture icon Nikki Minaj also went on board with the company, both as an investor and a global brand ambassador. In her deal, Minaj also agreed to become a creative director for Maxim magazine and special advisor to the MaximBet Board of Directors. She also pledged to be actively involved in the company’s ambitious plans for iGaming.
